Soil & Vigor, a gardening center that provides unique and rare plants to its public. The purpose of this project was to create a logo and fresh take on incorporating the message of a gardening center with a higher-end clientele in mind – a rich brown and two different shades of green were chosen for Soil & Vigor’s colors. Branding guidelines were also created to establish a consistent application of the brand identity across all marketing efforts. 

A mock-up for the center’s packaging was created to give a visual of how the branding would be carried out for the company.