inVentiv Health, a renown healthcare company recently merged with INC Research, the parent company of a subsidiary called Syneos Health.
Corporate Identity Rebrand
Before this merger, inVentiv Health wanted to recreate their branding collateral in a fresh take while maintaining their original logo.
I was excited that my concept for the inVentiv Health rebrand was selected. This corporate rebrand has been implemented across all internal inVentiv divisions with over 14,000 employees using these materials.
Moving forward with this concept, I carried the design throughout all aspects of corporate materials as well as the look and feel for the website redesign.
This redesign gave a larger role to the elements within the inVentiv logo icon. Here those elements become forward-looking arrows and focusing frames that draw attention to different aspects of photography and key content. This flexible application emphasizes the visionary, adaptable, directed, and thoughtful personality of inVentiv.