EMAIL DESIGN APPROACH

For most messages, the logo and/or navigation, and footer are the three common elements required.

For every design, I determine what type of messaging needs to be communicated in order to create and develop a core responsive design. Understanding the type of emails - whether it be informational, promotional, transactional, survey invitations, autoresponders, or other notifications.

My mission is for imagery and copy to work together, from acquisition to purchase follow-up.

For example, promotional emails contain a key emphasis on the promotions being run whereas a product highlight email may contain top reviews or points that speak to the product - enticing the consumer.