Various print and digital ads.
EMAIL DESIGN APPROACH
For most messages, the logo and/or navigation, and footer are the three common elements required.
For every design, I determine what type of messaging needs to be communicated in order to create and develop a core responsive design. Understanding the type of emails - whether it be informational, promotional, transactional, survey invitations, autoresponders, or other notifications.
My mission is for imagery and copy to work together, from acquisition to purchase follow-up.
For example, promotional emails contain a key emphasis on the promotions being run whereas a product highlight email may contain top reviews or points that speak to the product - enticing the consumer.
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Various client logos I created along with branding collateral assets
1 | EMWD, public water municipality in western Riverside County. The EMWD team was very fond of their former logo, so my concept for this icon was to take their former mark – mountains and water – and transform it into something fresh and modern.
See it live here
2 | Bard, Pharmaceuticals company. I created a logo to symbolize all the encompassing aspects of protection and coverage for both patients and staff.
See it live here
3 | Arbutus Biopharma Corporation, biopharmaceutical company. I created three branches within the icon to reflect each of the three pillars of defense against HBV.
See it live here
4 | Spark Therapeutics, Pharmaceuticals company. I created an abstract eclipse to represent LUXTURNA’s purpose, regaining one’s sight, the logo reflecting each cycle till complete, similarly to the moon
See it live here
5 | City Lights, Bookstore in NC. This was a proposed concept design of a new logo for a bookstore’s existing persona.
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Sample pages taken from various brand guidelines I’ve created for corporate identities.
The following work displays logos, packaging, and branding concept design. Being able to unleash my personal flair of creativity for print and products was unbelievably fun.
/ CONCEPT ⇅
1 | Bon Voyage, a brand name derived from the French language meaning ‘Good Travels.' I submitted this packaging product with a custom story for the company’s foundation and design for its very own product line.
2 | Urban Jeans, a retro and innovative specialty retail jean company that would offer a variety of colors and grungy denim styles. A completely custom logotype was developed to showcase a playful, yet structured brand to be applied for simplicity’s sake to tags.
3 | Jusu, an innovative sparkling fruit juice company, whose name is derived from the Japanese word for juice. Packaging development for Jusu’s flavor profiles.
4 | MYTH, a niche skateboard line. Original and fictive monsters were sketched out onto paper before being developed in Illustrator and Photoshop / Developed for Contest
5 | New York City Guitar Festival Identity Design. Including various assets for event
6 | Cup, concept design for an eccentric coffee shop in the heart of downtown Asheville. Creating a logo, packaging, and website front end mock-ups for Cup.
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Sample slides from various investor presentation templates I created with applied content design throughout.
Feel free to view the full presentations below
inVentiv Health, a renown healthcare company recently merged with INC Research, the parent company of a subsidiary called Syneos Health.
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Corporate Identity Rebrand
Before this merger, inVentiv Health wanted to recreate their branding collateral in a fresh take while maintaining their original logo.
/ CONCEPT
I was excited that my concept for the inVentiv Health rebrand was selected. This corporate rebrand has been implemented across all internal inVentiv divisions with over 14,000 employees using these materials.
Moving forward with this concept, I carried the design throughout all aspects of corporate materials as well as the look and feel for the website redesign.
This redesign gave a larger role to the elements within the inVentiv logo icon. Here those elements become forward-looking arrows and focusing frames that draw attention to different aspects of photography and key content. This flexible application emphasizes the visionary, adaptable, directed, and thoughtful personality of inVentiv.
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Packaging
/ CONCEPT
I created designs that would remain a flexible system while incorporating key attributes that represent the Dollar Tree brand. The challenge was setting up a key color palette and modifying the typography of each product name to give a unique contrast to what is currently on the market while also keeping the nature of the designs in compliance with client requirements.
Feel free to check out the links below on Dollar Tree’s site
*Due to the legal approval process, not all packaging materials have been publicly released. I am showing only what has been released and reserving the remainder for in-person presentations.
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Logo and Packaging Refresh
/ CONCEPT
I developed new systematic logos and packaging for each of the four equine horse de-wormer products.
The concept of seasonal photography was inputted for each of the four products to reflect which equine product should be taken based upon the season. Photo editing, type, and color treatments were incorporated to complete this refresh for Zoetis Equine products.
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Infographic created to highlight SoftBank Group’s new Innovation Fund showcasing Latin America Opportunity run by Marcelo Claure, SoftBank Group Corp. and CEO of SoftBank International
/ CONCEPT
When creating this infographic, my main focus was to highlight each “bucket” of information graphically to make a larger visual impact to viewers for the launch date.
Take a look here posted live from Marcelo Claure’s twitter feed
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Client gift created in honor of TEGNA’s former CEO, Gracia Martore
/ CONCEPT
I had in mind a simple, sleek design when creating this book. Utilizing TEGNA’s vibrant brand colors and implementing bold type for each featured article through her many years of leadership
The finalized book was gifted to the client, incorporating an embossed typography lockup on a textured linen finish cover
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Fact sheet created for the acquisition of La Quinta Holdings by Wyndham Worldwide
Announced: January 2018
September 2016
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Creation of three open letters for J. Alexander Holdings, INC. to Shareholders in connection with previously announced acquisition of “99 Restaurants” calling for a vote of support
Announced: January 2018
View press release here